Between international mission trips Connie Rock opened Purchase Effect in 2011. After meeting the artisans around the world and hearing their stories she was moved to open the store and give back to the causes she cares so much about.
A portion of every purchase goes to a good cause. Each brand has their own cause, and the ones that don't are donated locally.
Purchase Effect's mission statement is:
"Visit our site. Make a purchase. Affect individuals who have little to nothing.
Each piece comes with a story, with a history, with a life behind the product. Your purchase and partnership intertwines your life with the reality around the world."
Purchase Effect is located on the corner of the Gainesville downtown square across the street from Christopher's.